ENGAGEMENT ENERGY DELIVERED
Full Engagement Marketing is for High Trust Professionals (HTMs) who want more from their firms, without gimmicks or quick fixes that only scratch the surface. Engagement 1 exists to leverage and strengthen your practice culture from the ground up. We develop unique ideas that inspire emotion-tuned brands that resonate, narratives that captivate, as well as innovative outreach and master engagement strategies that keep and expand on your brand promises. The Engagement 1 approach delivers lasting, cultural results that your clients, patients and target markets really feel. It’s Marketing That Makes Them Love You.
“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly affects all indirectly.”
~Rev. Dr. Martin Luther King, Jr.
Engagement 1 has researched High Trust Professionals and the success cultures of top firms and practices for more than 20 years. In that time, a familiar sequence plays out many more times than it should: Hard-working accountants, attorneys, physicians, dentists, architects and other specialists with good schooling and strong technical expertise have so many factors in their favor, yet they are overworked and experience a less-than-optimal work/life balance and a low level of career satisfaction.
The vast majority of these professionals don’t break through to achieve their highest levels of potential revenue, market significance or personal fulfillment . . . Why?
A simple lack of Engagement Energy.
Explore the Heart of Engagement Marketing
Passion. Loyalty. Excitement. Adventure. Love.
These words come to mind when describing the very best kind of relationship . . . with your customers and clients. Before you say, “Uh, thanks but no!” consider it from the perspective of top engagement exemplar Giacomo Casanova and Kurt Minson of Engagement 1 Full Engagement Brands + Marketing.
Kurt borrows heavily from Casanova’s lasting legacy, his adventures and his life story. He then blends them with powerful, real-world experiences drawn from other history-making engagement exemplars. Interpreting these special stories and their underlying principles, Kurt then generates interest and growth for Engagement 1’s high-trust business clients.
The result: robust and unique company narratives that capture human emotion to forge Bold brand and marketing outcomes for those clients and their customers.
That’s Bold with an uppercase B.
Stay tuned and keep reading as we shed light on this approach to Engagement Brand and Marketing Strategy through our blog entries.
Cultural Ethnography is Sexy
Most people have never even heard of the terms “cultural ethnography” and “shared narrative,” yet they are vital to the success of any High Trust business. Cultural ethnography tells you how people use stuff – products and services – in the real world. It’s a...
Top Ways to Make Them Love You
Ever heard of comedian Steve Harvey’s bestseller Act Like a Lady, Think Like a Man? In his “That’s right, I said it” straightforward style, Steve dishes out revealing, humorous info on navigating relationships. Sadly, if he had written the book twenty years ago, many...